Carhartt WIP for Awake NY x BornxRaised
Awake NY and BornxRaised have teamed up with Carhartt WIP to reimagine the workwear brand’s Chore Coat and Double Knee Pant along with T-Shirts and Sweatshirts that take inspiration from music and street culture from Awake NY and BornxRaised’s shared history. The release includes a co-branded Pocket T-Shirt from which all proceeds will be donated to New Immigrant Community Empowerment (NICE), a New York-based nonprofit committed to supporting immigrant workers, and NELA United for Students, a Los Angeles-based community group focused on helping students facing homelessness.
“I respect the work that Spanto and 2Tone [of BornxRaised] do to support the local culture of Los Angeles, and we take a similar approach to New York communities through Awake NY,” says Angelo Baque, Awake NY’s founder. “As this collection straddles both coasts, there will be two parts to [it’s] local give-back. 100% of the proceeds from a co-branded Carhartt WIP Pocket T will be split, donated to New York’s New Immigrant Community Empowerment (NICE) nonprofit and Los Angeles’ NELA United for Students.”
Spanto of BornxRaised mirrors Baque’s statement, saying “We created BornxRaised to bring a voice to communities that are being pushed out of Los Angeles, and are happy to see Angelo do the same for New York. By working with charities that uplift the beaten down areas where we come from, we help young people get out from under the weight of economic and societal issues beyond their control. This project will bring some funding to charities that we respect, but on a higher level, it helps us continue to assert ourselves as a voice for the neighborhoods that keep getting pushed out of the way on both coasts.”
The Awake NY x BornxRaised collaborative collection releases on Friday, January 15 at 12 PM PST on BornxRaised.com.
Photography: Julian Burgueño / @julianbpp
Styling: Aleali May / @Alealimay
Billboard Photography: Jacob Messex / @jacobmessex95
Photography: Angelo Baque / @angelobaque
Styling: Danielle Leguillo / @danie.sierra