Fall/Winter 2024 by Ill-Studio

September 05, 2024

Model sitting on a blowup chair wearing Detroit Jacket and Double knee pants in Malbec

The Fall/Winter 2024 campaign unfolds in an empty, remote location, as daylight fades into night and the boundaries of reality begin to shatter.

Model in the woods wearing a Women's Active Jacket

Everyday scenes are interrupted by fragments of the uncanny: A hand on fire. Figures cloaked in smoke. Battle axes and angel wings. Inspired by the idea of suburban teenage boredom, rebellion, and elements of ritualistic fantasy, the campaign was conceived by the Paris-based creative agency Ill-Studio, with imagery by photographer Nadine Fraczkowski, and a video by director Theodor Guelat.

Photo of models with a spider on the camera lens

Model wearing an OG Active Jacket in Denim

The looks featured are taken from this season’s collection, and in their archetypal silhouettes and fabrications, offer a sense of timelessness and stability in an oneiric landscape.

Model wearing a Women's Active Jacket standing with a horse Photo of model with wings by Ill-Studio

Creative Direction: Ill-Studio

Photographer: Nadine Fraczkowski

Director: Theodor Guelat

DOP: Nadia Szymanska

Production: Septembre00

Stylist: Juan Corrales

Set Designer: Tom Schneider

Hair Stylist: Joy

Groomer: Whitney Kril

Casting Director: Kyra Sophie

Models: Jonah, Ana, Valentyn

Fall/Winter 2024 Group photo 2 by Ill-Studio

Fall/Winter 2024 by Ill-Studio

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