Motown x Carhartt WIP

For Fall/Winter 2019, Carhartt WIP has collaborated with the iconic record label Motown. 

Arguably the most influential American record label of all time, it is not hyperbolic to say that Motown irrevocably changed the face of music, in such a way that its influence can still be felt today. Indeed, Motown didn’t simply reconfigure what hits of that era sounded like, it played an instrumental role in diversifying the airwaves of US radio stations, bringing us the work of Marvin Gaye, The Supremes, et al.

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This exclusive capsule collection riffs on imagery and ephemera found in Motown’s archive and back-catalogue. A sateen bomber and rolled beanie both nod to the inimitable style of Marvin Gaye, while the Snake Pit Shirt references the basement recording studio in the home that would come to be known as “Hitsville, USA.” A series of graphic t-shirts and hoodies pay tribute to other aspects of Motown’s history, from the various sub-labels to the 1970 album A Pocket Full of Miracles by Smokey Robinson and the Miracles.

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The collection is rounded off with a co-branded record weight and a “lollipop” style DJ headphone by Japanese manufacturer Phonon.

Motown x Carhartt WIP is now available at Carhartt WIP stores and retailers, as well as our online shop.

Photos by: Danny Sommerfeld

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